BEAUTYMAX KOSMETIKA BERJAYA (LUNA)
PROJECT : BEAUTYMAX KOSMETIKA BERJAYA (LUNA)
DATE : 2026
SERVICE : Branding Product
FEATURE : Structural Dieline, Layouting, Mock-up, Production
1. PROJECT SUMMARY
In the highly competitive cosmetics and skincare industry, packaging serves not only as product protection but also as the primary visual communication medium for conveying brand messaging. PT. BEAUTYMAX KOSMETIKA BERJAYA entrusted us with an Exclusive Custom Box project for their newest product line, LUNA Sunny Set Go Sunscreen SPF 30 PA+++. This product is specially formulated to maintain skin hydration while protecting it from UV exposure during intense outdoor activity. The central challenge of this project was integrating a "Football / Match Day" sports theme with the beauty industry's demand for an elegant, clean, premium aesthetic. The innovative solution was an interactive Locker Room–structured packaging design — replicating a football player's changing room — that delivers a theatrical, memorable unboxing experience for consumers.
2. STRUCTURAL CONCEPT & UNBOXING EXPERIENCE
This packaging was engineered with a precise structural architecture to create physical interaction upon opening:
Outer Structure (Outer Box – Locker Door): When closed, the front face presents a replica of a tactical locker door, complete with air-ventilation detailing characteristic of a stadium changing room, casual-style sticker ornaments, and the LUNA Match Day Kit logo. The opening mechanism uses a precise center double-door system, conveying an impression that is both elegant and sturdy.
Inner Structure (Inner Box – Stadium Center Stage): Once the "locker" door opens, consumers are presented with a grand changing-room interior visual, featuring a full football stadium backdrop at the center and a stretch of green turf at the base. The sunscreen product stands upright at center stage on a dedicated stand inscribed "Player of the Match" — positioning the product as the star player of this skincare match.
3. LAYOUT DETAIL & VISUAL COMMUNICATION
The graphic layout was comprehensively designed so that every inch of the packaging serves an informative and persuasive function:
Inner Left Panel (Pre-Match Checklist): Functions as an interactive reminder for users before heading out under the sun. The checklist covers the essentials — Jersey, Sneakers, Water Bottle — closing with the crucial final step: applying LUNA Sunny Set Go Sunscreen.
Inner Right Panel (Game Plan): Delivers product-usage education through an easy three-step guide (Apply, Blend, Reapply) to ensure optimal skin protection ("100% Need SPF").
Outer Side Flap (Product Highlights): Elegantly reinforces the product's formula strengths through a vertical text series — LIGHTWEIGHT, NON-STICKY, DEWY FINISH — alongside an infographic of active ingredients (Centella Asiatica, Honey Extract, Green Tea Extract).
PRODUCTION SPECIFICATIONS & FINISHING
To meet PT. BEAUTYMAX KOSMETIKA BERJAYA's request for a luxurious, high-class packaging feel, the production-sample (mock-up) execution applied the highest manufacturing standards:
Base Material: Premium Art Carton / Ivory Board at high grammage (310–350 gsm), ensuring the structural strength of the locker-fold construction without risk of tearing.
Print Technique: High-resolution offset printing with CMYK + custom Pantone calibration, producing a bright yet soft, iconic pink tone.
Primary Finish: Full matte lamination (doff) across both outer and inner surfaces. The matte layer delivers a smooth soft-touch texture, reduces excess light reflection, and instantly elevates the box's aesthetic to premium-product standard.
Color Harmony: High contrast between the base pink and the football pitch's green turf, creating a striking visual surprise the moment the packaging is opened.
4. STRATEGIC VALUE FOR COMPANY PROFILE
The success of this project reflects our company's capability to execute complex concepts into tangible, high-value products. It demonstrates our competence across several key dimensions:
Structural Engineering Capability — Stepping beyond conventional box boundaries to create a precise, functional, interactive structure shaped like a locker-room changing cabinet.
Thematic Graphic Design Precision — Successfully merging two contrasting worlds — the masculine, dynamic world of football and the elegant world of aesthetic skincare — into one harmonious design.
Mock-up & Production Quality Standards — The use of matte-lamination techniques and precise die-cutting in the production sample ensures the on-screen design translates exactly into the final physical packaging.
In the highly competitive cosmetics and skincare industry, packaging serves not only as product protection but also as the primary visual communication medium for conveying brand messaging. PT. BEAUTYMAX KOSMETIKA BERJAYA entrusted us with an Exclusive Custom Box project for their newest product line, LUNA Sunny Set Go Sunscreen SPF 30 PA+++. This product is specially formulated to maintain skin hydration while protecting it from UV exposure during intense outdoor activity. The central challenge of this project was integrating a "Football / Match Day" sports theme with the beauty industry's demand for an elegant, clean, premium aesthetic. The innovative solution was an interactive Locker Room–structured packaging design — replicating a football player's changing room — that delivers a theatrical, memorable unboxing experience for consumers.
2. STRUCTURAL CONCEPT & UNBOXING EXPERIENCE
This packaging was engineered with a precise structural architecture to create physical interaction upon opening:
Outer Structure (Outer Box – Locker Door): When closed, the front face presents a replica of a tactical locker door, complete with air-ventilation detailing characteristic of a stadium changing room, casual-style sticker ornaments, and the LUNA Match Day Kit logo. The opening mechanism uses a precise center double-door system, conveying an impression that is both elegant and sturdy.
Inner Structure (Inner Box – Stadium Center Stage): Once the "locker" door opens, consumers are presented with a grand changing-room interior visual, featuring a full football stadium backdrop at the center and a stretch of green turf at the base. The sunscreen product stands upright at center stage on a dedicated stand inscribed "Player of the Match" — positioning the product as the star player of this skincare match.
3. LAYOUT DETAIL & VISUAL COMMUNICATION
The graphic layout was comprehensively designed so that every inch of the packaging serves an informative and persuasive function:
Inner Left Panel (Pre-Match Checklist): Functions as an interactive reminder for users before heading out under the sun. The checklist covers the essentials — Jersey, Sneakers, Water Bottle — closing with the crucial final step: applying LUNA Sunny Set Go Sunscreen.
Inner Right Panel (Game Plan): Delivers product-usage education through an easy three-step guide (Apply, Blend, Reapply) to ensure optimal skin protection ("100% Need SPF").
Outer Side Flap (Product Highlights): Elegantly reinforces the product's formula strengths through a vertical text series — LIGHTWEIGHT, NON-STICKY, DEWY FINISH — alongside an infographic of active ingredients (Centella Asiatica, Honey Extract, Green Tea Extract).
PRODUCTION SPECIFICATIONS & FINISHING
To meet PT. BEAUTYMAX KOSMETIKA BERJAYA's request for a luxurious, high-class packaging feel, the production-sample (mock-up) execution applied the highest manufacturing standards:
Base Material: Premium Art Carton / Ivory Board at high grammage (310–350 gsm), ensuring the structural strength of the locker-fold construction without risk of tearing.
Print Technique: High-resolution offset printing with CMYK + custom Pantone calibration, producing a bright yet soft, iconic pink tone.
Primary Finish: Full matte lamination (doff) across both outer and inner surfaces. The matte layer delivers a smooth soft-touch texture, reduces excess light reflection, and instantly elevates the box's aesthetic to premium-product standard.
Color Harmony: High contrast between the base pink and the football pitch's green turf, creating a striking visual surprise the moment the packaging is opened.
4. STRATEGIC VALUE FOR COMPANY PROFILE
The success of this project reflects our company's capability to execute complex concepts into tangible, high-value products. It demonstrates our competence across several key dimensions:
Structural Engineering Capability — Stepping beyond conventional box boundaries to create a precise, functional, interactive structure shaped like a locker-room changing cabinet.
Thematic Graphic Design Precision — Successfully merging two contrasting worlds — the masculine, dynamic world of football and the elegant world of aesthetic skincare — into one harmonious design.
Mock-up & Production Quality Standards — The use of matte-lamination techniques and precise die-cutting in the production sample ensures the on-screen design translates exactly into the final physical packaging.
